Getting new music out to the world is not as easy as it used to be – there is a lot of competition out there. That said, if you use the right digital music marketing agency you have a better chance of success. The question, though, is how to tell whether you are working with the right one. You can know by checking a few things:
• You should choose a digital music marketing agency that has worked successfully with your genre in the past. Define your music so that you can narrow down your options. Find out which particular artists they have worked with in the past and check how successful they are.
• It is not a good idea to work with an agency that takes on any musician that approaches them. Marketing a new artist takes a lot of work and good marketing agencies take only a few artists at once – it allows them to be thorough. Find out how many artists they are working with and whether they are planning to take on any more.
• Your music marketing agency should not sell you pies in the sky. While it is okay to dream big if it sounds too good you should walk away. It takes a long time and a lot of work to become a recognized musician.
• The best music marketing agencies understand that upcoming artists don’t have a lot of money to pay them and they are able to work out deals where they are paid a reasonable fee after a reasonable amount of success. Read your contract carefully and go over it with a lawyer who is familiar with music contracts before you sign anything.
One agency that has been known to work successfully with emerging artists is Quite Great. They are based in the UK and they have a great track record. They are also affordable.